My objective is to uncover hidden phenomenon and trends within the New York Citibike
data. The analysis
aims to improve strategy and tactics, regarding target marketing areas/customers and bike station placement.
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Station Location Questions:
- What are the most/least popular stations since 2016?
- Other trends?
Number/Duration of Rides Questions:
- What age group has the largest number of total rides? Changing by year?
- What age group has the longest average ride time? Changing by year?
- Whats happening to number of rides vs average ride time?
- Other Trends?
User Type Questions:
- What proportion of riders are customers vs subscribers? Is this changing by year?
- What age groups are primarily subscribers or customers? Is this changing by year?